Stop letting your best newsletters rot in the inbox graveyard.
Some of your old email newsletters would probably make amazing blog posts. But which ones?
The Email Repurposing Audit tells you exactly that.
Everyone tells you to "just repurpose" your content.
The problem?
Knowing which newsletters are actually worth repurposing.
Because not all newsletters make for a good blog post.
Some have zero search volume.
Some are too timely.
And others don't make sense for your business or align with your offers.
The solution: A strategic audit that tells you what to repurpose, in what order, and WHY - so you don't waste time repurposing emails that just aren't worth it.
Let me take the guesswork out of repurposing
Because if you’re gonna blog, you need it to actually bring traffic and attract people to your paid offers.
With the Email Repurposing Audit, you'll get a clear plan based on your goals, with angles that actually make sense for YOUR business — not just a plan based on ~vibes~.
The Email Repurposing Audit is right for you if…
You've been sending a newsletter for months (or years) but haven't repurposed or done anything with it
You know you *should* be blogging for your business but have zero freaking clue where to start
You're tired of the newsletters you spent hours crafting rotting in the inbox graveyard after you send them
You KNOW you've said so many amazing, intelligent things but you can't remember or find them because they're buried in your 3-year-old newsletters
You feel like a living, breathing version of a content hamster wheel (that never stops squeaking) and you're out of ideas
$357
Beta price for auditing 50 newsletters
HOW it works
1. Strategy
First, you'll fill out a quick strategy questionnaire so I can understand the WHY behind blogging and how it supports your overall business goals.
2. Scoring
Next, I'll create a custom Repurposing Scorecard that ranks your newsletters based on everything you said in your questionnaire.
3. Concepts
Then, I'll audit 50 of your past newsletters and compile your best repurposing opportunities with angles and keywords to get you started.
What you'll walk away with:
Your custom Scorecard (that you can keep using on your own after the audit),
A Google Doc with your highest-impact repurposing opportunities + angles/SEO keyword ideas for each,
AND a Loom video walking through your results.
If you’ve been wanting to blog for your business but don’t know where to start, it’s a no-brainer if you ask me 👀
faq
What if my newsletters won't make good blogs?
Not all newsletter content is well-suited for blogs and I want to be 100% honest about that - so if you're interested in the Email Repurposing Audit but are worried your newsletters won't make sense as blogs, or you won't get enough good blog topics out of it, email me at [email protected] & I'll let you know truthfully whether it's right for you or not ♡
How many repurposing opportunities will I get?
Everyone's newsletter is different, so I can't give you an exact number, but you can likely expect at least 10 solid repurposing opportunities from the Email Repurposing Audit.
For reference, I recently took my OWN newsletter through this process - and 24 newsletters resulted in 8 solid blog post opportunities.
How is this different from your Newsletter Repurposing Scorecard freebie?
The Scorecard uses a basic formula for calculating repurposing potential based on default criteria that'll work for most business owners.
In the Email Repurposing Audit, I create a CUSTOM Scorecard for you based on your strategy questionnaire so repurposing opportunities are tailored 100% to your biz and goals. You also get built-out concepts to get you started rather than having to handle that part yourself.
Why should I repurpose old newsletters instead of just writing new blogs?
You don’t HAVE to repurpose your old newsletters, but if you put a lot of time into them and they’re full of valuable content, it makes sense to revive them so they can keep working for you.
This way, you won’t have to come up with new content from scratch all the time, and repurposing a newsletter into a blog is wayyy easier and less time-consuming than writing a new blog post from scratch.
Will you do the repurposing for me?
The Email Repurposing Audit is meant to give you a clear plan and a starting point for repurposing your newsletters into blogs, but it doesn't include execution after the concepts are delivered.
HOWEVER - I *do* offer a newsletter to blog writing service and if you book with me directly after your audit you'll get 20% off.
How long does it take to get my results?
You'll receive your completed Email Repurposing Audit with deliverables within 7 days of completing your strategy questionnaire.
Your newsletters are full of gems - we've just gotta dig 'em up
beta spots available